I went to Origins Game Fair this past weekend and brought along two prototype copies of the latest version of Love, Career & Magic. Over 50 different people played by game in the four days of the convention to overwhelmingly positive feedback. The game is much faster paced, dead simple…

If you’re like me and did not plan for your boardgame box cover art to wrap around your box, then this is the perfect solution for you. If you don’t know what the DALL-E 2 Outpainting feature is, go here and read their latest blog article about it. Here’s a…

I made a vector file for the Kickstarter badge that you can use for free. Just click here to download it—absolutely no strings attached, 100% free. No need to credit me or anything. Just giving back to the community 😁 Thanks for reading! Want more tips? This article is part of a series of marketing tips that I wrote. If it helped you in any way, please let me know in the comments or by email at 1min@unicornwithwings.com! So many people have helped me on my journey and I’d love to pay it forward. No strings attached at all.

A simple five step guide — You need to have PhotoShop installed. Go to mockups-design.com. Download any mockup that you see. Replace the smart object image in the layers with an image of your game. Done! Here are some example mockups I’ve made for my games.

Change your slogan to something meaningful and eye-catching — During playtesting sessions, a lot of people would tell me that they just left work and the last thing they want to do is play a game about work! So I decided to spin the messaging on my game. Instead of just calling it a “cut-throat corporate board game” I…

I made a board game called Welcome to Sysifus Corp. It was loosely based on my own experiences working at a giant corporation. When I first started out marketing for it, I had no idea how to get people interested in a corporate board game. I thought I was doomed…

So you have a nice prototype. You’ve playtested the crap out of your game and you are ready to move forward with getting your game mass-produced. Then this is the article for you. Here are some tips and tricks on how to navigate the process of getting your board game…

So now that you’ve read what to do, here’s a list of what NOT to do. The #1 thing to keep in mind is this—Redditors HATE advertisements. So you want to avoid doing anything that might make your post seem like an advertisement. Don’t crosspost your post everywhere Inevitably you will get some comments that…

So you’ve read my marketing post on Reddit and you’ve posted your own content designed to go viral. It’s been about an hour since you posted and you see the upvotes pouring in, it looks like it worked! What should you do now? Time is of the essence here and…