Your slogan matters
Change your slogan to something meaningful and eye-catching
During playtesting sessions, a lot of people would tell me that they just left work and the last thing they want to do is play a game about work!
So I decided to spin the messaging on my game.
Instead of just calling it a “cut-throat corporate board game” I used the slogan “the closest you can get to stabbing your coworkers in the back.”
And the new slogans were an instant hit. By tapping into the unreleased rage that most people have towards their coworkers, I was able to instantly put a smile on peoples faces as they saw my game for the first time.
If I could go back in time and change my board game box, I’d do so in a heartbeat.
It doesn’t matter how dry or boring your theme might be, if you spin the messaging a certain way, then you will get people interested in the theme.
Here are some emails from recent customers who resonated with my theme: