How to properly market on Reddit (and get over a million views)

  1. Quit my corporate job… (/r/getmotivated, 20k upvotes)
  2. /r/ama post 1 (11.9k upvotes)
  3. /r/ama post 2 (2.4k upvotes)
  4. i treated my girlfriend to a nice dinner… (/r/entrepreneur, 1.1k upvotes)
  5. PSA about cats…(/r/cats, 2.9k upvotes)
  6. My loft bed (/r/DIY, 1.7k upvotes)
My most upvoted post of all time. A picture of me holding a newspaper that I was featured in.
Over 1.5 million views on the above image.

1. Use your personal Reddit account.

Reddit hates self-promotion with a passion.

Learn from my mistake and use a different username.

2. Pin your most popular / relevant posts to your profile.

Do not link to your website on your profile. Some subreddits have rules against that. Instead, try some of the following types of posts:

  1. A post that people can read to get to know about you / your background.
  2. Your most popular post / any related posts.
  3. A post about something that you’re working on. (Not a direct link to your website / game)
My pinned posts on my profile.

3. Join all subreddits that are related to your personal interests. Become a member of the community.

  • Playing a video game? Join the subreddit.
  • Live in a popular city? Join their subreddit.
  • Love to cook? Join relevant cooking subreddits.
  • Watching a popular Netflix show? Join👏 the👏 subreddit👏

4. Use your free awards. They are free and unlimited.

Your free award to give out.

5. Read the subreddit rules. VERY IMPORTANT.

Some subreddits have stricter guidelines on what is acceptable to post and what isn’t. You have to read it carefully before posting.

You don’t want your stuff getting deleted.

6. Post to the communities you’ve followed.

Post as much as possible. Create a bank of content you can post at any time without thinking. Start taking photos of your every day life. Take photos of the food you eat, the museums you visit, the shows you watch.

I have a folder dedicated to images or ideas of what I can post at any given time.
Official rules regarding self-promotion.
  • Post pictures of your cat to /r/cats. (or dog to /r/dogs)
  • Post a short review of your recent board game session with friends to /r/boardgames. Add some nice pictures.
  • Ask a question you’ve been pondering about to /r/nostupidquestions.
  • Post a picture of what you ate at that hip restaurant on /r/food.
  • Talk about your day in /r/casualconversation.

7. Carefully plan your promotional content.

Once you have an idea for a promotional post for your game / product. Decide on what subreddit you will be posting it on.

  • Make sure that it’s relevant to the subreddit
  • Doesn’t break any posting rules
  • Is easily digestible at a glance

8. Reply to every single comment.

Once you post, there will be some comments on your content. Try to answer as many questions as you can. Be kind and offer help or advice. They took the time to write a comment, so return the favor by writing a response.

This is the exact type of comment we are trying to avoid.

And that’s it!

Hopefully this article has been helpful to you. I know that it’s a lot of work, but you can definitely get a ton of benefits from this type of marketing. It’s not so bad once you develop a habit of posting / commenting. Especially if you’re already addicted to Reddit like I am.

Thanks for reading! Want more tips?

This article is part of a series of marketing tips that I wrote. If it helped you in any way, please let me know in the comments or by email at 1min@unicornwithwings.com! So many people have helped me on my journey and I’d love to pay it forward. No strings attached at all.

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Wonmin Lee — Pegasus Games

Wonmin Lee — Pegasus Games

I made two games: Welcome to Sysifus corp (sysifuscorp.com) and Love, Career & Magic (lovecareermagic.com)