How my deleted Reddit post got me on the newspaper (twice)
Last Thanksgiving, my brother posted a photo of me to /r/boardgames.
The photo was of me holding my board game at a local game store. It was the first time my game had gotten on the shelf of a FLGS and I wanted a nice photo to commemorate it.
And it reached #4 top post of all time in /r/boardgames.
Within hours of the post, it received over 10k upvotes and almost 250 comments. I was getting a crazy amount of traffic to my website and all sorts of people were commenting about my game including people who backed it on Kickstarter half a year earlier.
However, after a few hours, the post was removed by the moderators of /r/boardgames without any reason as to why. When my brother reached out, we were simply told that it was an “advertisement” and did not belong on the subreddit.
If you want to read more about how to successfully market to Reddit and avoid getting your posts deleted, check out this blog post.
Since there’s nothing we can really do when a post gets deleted, I figured that that was the end of that.
Until I received this email—
The first newspaper article (Washington Post)
So as luck would have it, my Reddit post got enough traction that it caught the attention of a freelance writer for major newspapers. A phone call interview and a photoshoot later, I was featured in the Washington Post as part of their “people who quit corporate jobs to pursue their dreams” article.
Here’s the actual printed newspaper—including the photo that the photographer took above!
The second newspaper article (NY Post)
Just when I thought everything was over, I received a mysterious Instagram DM. It was a few days after the article was published. I was half-asleep and thought that the message was spam.
Then, one phone call, an in-person interview, and photoshoot later, I was featured in the NY Post as well!
So what’s the lesson here?
I guess the lesson is to keep your head up when marketing your game. You never know who is out there reading your story. I know very well how some days can feel like you are just shouting into the dark empty void of the internet with absolutely zero feedback on if you’re doing well or not.
I’ve had some really low days where I have zero new followers, zero views, zero likes on my marketing efforts.
And those days SUCK.
But you just need to remind yourself that you are not your game. You are not your marketing campaign. You are more than just a bunch of likes / favorites / pins / saves / retweets / etc.
Like Sisyphus, you have to keep your head up high and just keep pushing on.
Thanks for reading! Want more tips?
This article is part of a series of marketing tips that I wrote. If it helped you in any way, please let me know in the comments or by email at email@example.com! So many people have helped me on my journey and I’d love to pay it forward. No strings attached at all.