Change your slogan to something meaningful and eye-catching — During playtesting sessions, a lot of people would tell me that they just left work and the last thing they want to do is play a game about work! So I decided to spin the messaging on my game. Instead of just calling it a “cut-throat corporate board game” I…

I made a board game called Welcome to Sysifus Corp. It was loosely based on my own experiences working at a giant corporation. When I first started out marketing for it, I had no idea how to get people interested in a corporate board game. I thought I was doomed…

So you have a nice prototype. You’ve playtested the crap out of your game and you are ready to move forward with getting your game mass-produced. Then this is the article for you. Here are some tips and tricks on how to navigate the process of getting your board game…

So now that you’ve read what to do, here’s a list of what NOT to do. The #1 thing to keep in mind is this—Redditors HATE advertisements. So you want to avoid doing anything that might make your post seem like an advertisement. Don’t crosspost your post everywhere Inevitably you will get some comments that…

So you’ve read my marketing post on Reddit and you’ve posted your own content designed to go viral. It’s been about an hour since you posted and you see the upvotes pouring in, it looks like it worked! What should you do now? Time is of the essence here and…

So you’re headed off to a board gaming event to market your game. That’s awesome! It’s probably one of the best ways to get your game out there and create buzz. Here are a few things that I think are essential to an in-person event for your board game. 1 — A QR code (preferably multiple)

There are many websites that can make a QR code for you, but the free ones have ads, limited design tools, or just simply suck. So instead of paying for QR codes, just make it yourself using Google Chrome. Go to any website that you want to turn into a…

This is a continuation of my first article, “How to use Tinder to find playtesters for your new board game.” If you haven’t read that article, I suggest you check it out first. Since you clicked on this article, the words “Tinder,” “marketing,” and “board game” must have caught your…